A Lighter Touch (New Zealand)

Consumers are searching out produce from reputable sources - that’s safe with a sound provenance - and they’re willing to pay a premium for it.

Our Agroecology programme with the plant-based food sector aims to make New Zealand the preferred supplier of sustainably produced food to this expanding world market.

We’re changing crop production, accelerating the transition from agrichemical pest management to agroecological crop protection.

Based on crop protection practices that go back centuries, enhanced by the latest science, agroecology produces food the way modern consumers want it.

Agroecology also brings producers substantial gains in profitability, crop diversity and market competitiveness.

All with a lighter touch on the land.

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