A New Icon

We are A New Icon, a new way of sports sponsorship for athletes, brands and fans.

We’re here to celebrate and support you and that’s why the A New Icon platform is designed:

- to connect athletes with sponsors who celebrate their uniqueness
- to help athletes gain equity in their sports
- to create a space where athletes can be themselves
- to encourage athletes to discover career longevity
- to give athletes control and autonomy over their choices

We’ve launched a sneak preview just for athletes.

Soon the whole platform will be launched for sponsors and fans too.

Athletes will be able to: find and manage campaigns from potential sponsors and partners. Search for and follow fellow athletes, coaches and teams. Create posts relating to your sport, training and passions, and find extra support in our Resource Centre.

Your story starts today.

Here’s to you, The New Icons.