Activities Industry Mutual (AIM)

AIM is a membership community dedicated to the activities industry. Owned by its members and operated on their behalf via an elected board of outdoor adventure experts, it was formed for the sole purpose of providing cost-effective and high-quality liability cover for individuals and organisations operating in this rapidly growing sector.

Our offering provides cover for everyone from large-scale residential multi-activity centres, watersports providers, climbers and freelance instructors operating both in the UK and abroad. Thanks to our first-hand industry experience, we are also able to provide competitive cover for activities that many insurers are reluctant or unable to include.

We are committed to promoting best practice in the activities industry. By sharing our knowledge and experiences we aim to enable our Members to operate more efficiently and effectively, minimising their risk, reducing their claims and saving them valuable money in the process.

We can offer Public Liability, Employers Liability, Property, Equipment and Kit cover. In addition we offer Legal Expenses and vehicle cover for your business.