adfaction.me - ROI driven Performance Marketing, Forecast, Ad Creatives Production, CRM / BI Systems
@adfactionme
Berlin, München Advertising ServicesOverview
About adfaction.me - ROI driven Performance Marketing, Forecast, Ad Creatives Production, CRM / BI Systems
ROI forecast and execution of the overall B2C and B2B performance marketing strategy.
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Meta, Xing and LinkedIn.
- Managing international ROI campaigns supported by agencies and extern vendors
- Leading of weekly C-level meetings to build up a new product by integrating interdisciplinary departments
- Creation and publishing of trackable Smart TV ad campaigns (IP TV)
- Planning and leading of offline branding campaigns via print PR, flyer and billboards
- Negotiations and successful deal closings with monetization partners
- Implementation of the BI system to show cohort-wise the whole KPI chain till the ROI
- Setup of programmatic native ad campaigns via Taboola and Outbrain
- Implementation of the multi-channel tracking system for user attribution
- Setup and running of automated CRM platforms for emails, push and in-app actions
- Conversion optimization of websites and appstore presentations
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- Campaign Tools:
Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
- BI Tools: Mixpanel, Tableau
- CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
- Project management tools: Jira, Asana, Basecamp,
Setup and roll-out of multiple international campaigns via Google Seach / GDN / Youtube and the paid social channels Meta, Xing and LinkedIn.
- Managing international ROI campaigns supported by agencies and extern vendors
- Leading of weekly C-level meetings to build up a new product by integrating interdisciplinary departments
- Creation and publishing of trackable Smart TV ad campaigns (IP TV)
- Planning and leading of offline branding campaigns via print PR, flyer and billboards
- Negotiations and successful deal closings with monetization partners
- Implementation of the BI system to show cohort-wise the whole KPI chain till the ROI
- Setup of programmatic native ad campaigns via Taboola and Outbrain
- Implementation of the multi-channel tracking system for user attribution
- Setup and running of automated CRM platforms for emails, push and in-app actions
- Conversion optimization of websites and appstore presentations
-
- Campaign Tools:
Facebook Ads / Business Analytics Manager, Google Analytics / Editor / 360°, Intelliad, Adjust, Flurry, Tune, Singular
- BI Tools: Mixpanel, Tableau
- CRM Tools: Pendo, Appboy, Zendesk, Salesforce, SugarCRM, Insigthly, Emarsys, Mailchimp
- Project management tools: Jira, Asana, Basecamp,