Advanced Fleet Signs
@advancedfleetsigns
Canning Vale, Western Australiahttps://www.afsigns.com.au/ MiningOverview
About Advanced Fleet Signs
Fleet Identification product distributor and manufacturer. Based in Canning Vale, Perth, Western Australia. Advanced Fleet Signs (AFS) has been helping mine sites and fleets across Australia and beyond since 2017.
We operate as part of IONA Global Pty Ltd, specialising in two key product lines: Rock Board® LED Backlit Identification Signs and XCELR8® Safety Products.
Our story began with the founder Damien Russell, once a refueler and servicer on mine sites, saw how poor visibility and unclear vehicle identification could lead to confusion — or worse. Determined to make a difference, he set out to create a brighter, safer way for fleets to communicate.
That vision became Rock Board® — a durable, backlit LED sign built for the outback. What started as a simple idea has grown into a trusted product used by major mining operations worldwide. Every Rock Board® sign combines clarity, strength, and reliability to make sure every vehicle is seen, whether in dust storms, darkness, or heavy rain.
Our XCELR8® range builds on that same philosophy, offering reflective products that make safety simple — from asset decals to reflective tape and more.
At AFS, we believe safety through identification makes sure everyone gets home after their shift. That belief drives everything we design and build right here in Australia.
We operate as part of IONA Global Pty Ltd, specialising in two key product lines: Rock Board® LED Backlit Identification Signs and XCELR8® Safety Products.
Our story began with the founder Damien Russell, once a refueler and servicer on mine sites, saw how poor visibility and unclear vehicle identification could lead to confusion — or worse. Determined to make a difference, he set out to create a brighter, safer way for fleets to communicate.
That vision became Rock Board® — a durable, backlit LED sign built for the outback. What started as a simple idea has grown into a trusted product used by major mining operations worldwide. Every Rock Board® sign combines clarity, strength, and reliability to make sure every vehicle is seen, whether in dust storms, darkness, or heavy rain.
Our XCELR8® range builds on that same philosophy, offering reflective products that make safety simple — from asset decals to reflective tape and more.
At AFS, we believe safety through identification makes sure everyone gets home after their shift. That belief drives everything we design and build right here in Australia.