Affinity Business Development

At Affinity Business Development (Affinity), we believe that meaningful connections spark momentum, fuel trusted relationships, and drive lasting success. We bring fresh energy and a forward-thinking approach to every engagement, helping AEC firms articulate their expertise, stand out in crowded markets, and win more work.

With a tailored approach, we align your firm’s vision, competitive advantage, and resources to create marketing and business development solutions that accelerate growth and generate measurable results. We infuse every effort with purpose and a clear sense of direction to elevate your visibility and create winning pursuits.

Let’s collaborate to transform how your firm engages, competes, and thrives in today’s market.

Our core service areas include:

Client Development
• Strategy development & implementation
• Client capture planning
• Networking & engagement
• Meeting preparation & debriefs
• Client research & lead development

Marketing & Communications
• Strategic marketing & branding
• Social media management
• Email marketing & content development
• Marketing audits & material evaluations
• Department structuring & process development

Proposal Strategy & Development
• Positioning & pursuit capture planning
• Team assembly & strategic alignment
• Developing win themes & key messaging
• Storytelling & technical content development

Training & Coaching
• Business development & client engagement training
• Proposal & marketing best practices
• Networking & interview presentation coaching
• One-on-one executive coaching for BD leadership