Affinity Africa

Affinity Africa is a digital banking platform headquartered in Ghana, dedicated to providing affordable and accessible financial services to underserved and unbanked individuals, and micro, small, and medium enterprises (MSMEs). Powered by a proprietary technology platform, a branchless business model, and robust credit underwriting capabilities, Affinity offers 24/7 banking services tailored to both digital natives and users with limited digital literacy, driving financial inclusion at a low cost. With no monthly fees or transaction charges, Affinity is among the most affordable and cost-effective players in the region.

The company was founded in 2022, when it received a Savings and Loans license from the Bank of Ghana, the first of its kind granted in over 10 years, and officially launched operations in October 2024, following the regulatory approval of its mobile app. Today, it offers a comprehensive suite of products, including personal and SME accounts, savings, payments, transfers to banks and mobile money wallets, investments, and loans.

Affinity has made a profound impact in the region. It has empowered a large underserved population with easy-to-use affordable banking services, and it has financially included thousands of Africans into the system, who had been previously neglected by traditional banks: 65% of Affinity’s customers never had access to formal banking products and 60% are women operating in the informal sector.