AI4ME

The University of Surrey has teamed up with the BBC and Lancaster University on a five-year ‘Prosperity Partnership’ to develop state-of-the-art artificial intelligence (AI) and cutting-edge technologies that will allow future media experiences to be hyper-personalised by adapting to individual users’ interests, devices, location and accessibility requirements. 

As announced by the UK Government, the £15m UK Research and Innovation (UKRI) Prosperity Partnership goal is to develop technologies that will provide the UK creative sector with unrivalled capabilities to create a step-change in audience experiences at scale.