Alpha Warranty Services

An Award-Winning Company | Best Company to Work For

Alpha Warranty Services provides a full line of unique and valuable vehicle service contract programs. Alpha Warranty was founded in 2002 with a value system centered on integrity, dependability, and doing the right thing while providing the best service. These principles have led to consistent growth and helped forge long-term partnerships with industry leaders across the country. Alpha has repeatedly received recognition as one of the top VSC providers in the industry.

CEO Steve Rosenvall was introduced to the industry by his father, Craig who had been working for a small third-party administrator who suddenly refused to pay claims. Craig felt an obligation to fulfill the promises he had made to his clients. He coordinated with Steve, who was serving in the military in Afghanistan at the time, to start a company, founded on the principle of integrity, to honor these contracts.

In addition to integrity, Alpha was formed to provide Peace of Mind to our partners. All Alpha vehicle service contract plans are underwritten by insurers who hold an A.M. Best rating of “A” Excellent.

Alpha knows the importance of adaptability and meaningful innovation. We are versatile and constantly improving our programs, systems, and service. Alpha has set new standards in the VSC industry with exclusive programs available only to our partners.

Alpha is committed to keeping our dealers, financial institutions, agents, and contract holders protected. We aim to deliver an unrivaled service experience for all our customers and business partners. This commitment has helped us earn the finest reputation in the industry.

Mission Statement:
To protect the lifestyles of our contract holders, agents, and dealers by providing innovative vehicle protection plans, unrivaled customer experiences, and creative technology solutions.
We value:
- Doing the right thing
- Focusing on the customer
- Taking action
- Being accountable
- Enjoying life