AlphaTauri

AlphaTauri was founded in 2016 and is a stand-alone fashion brand born out of Red Bull that offers innovative fashion technologies integrated with high-quality and uniquely designed styles. The brand combines textile innovations, purposeful design and premium materials to add value to both body and mind.

What makes AlphaTauri unique is the combination of: Innovation and purposeful design, Pioneering technologies, Premium fabrics and materials.