Apaya

Our mission is to be the largest commerce automation platform across the Middle East and Africa, fuelling the growth of e-commerce and financial inclusion across the region. Apaya believes merchants should be free to offer their customers a world-class payment experience, irrespective of their capital, size or, most importantly, their location.

Our deep partnerships within the ecosystem empowers our merchants to instantly access the best global and local fintech companies to instantly increase their reach, improve their acceptance rates and lower their costs. We provide ‘no-code’ tools to enable merchants to build complex payment workflows in just a few clicks.

Apaya is a remote-first business with hubs in Cape Town, Dubai and London.