Applied Comms AI
@appliedcommsai
Edinburghhttps://www.appliedcomms.ai/ Public Relations and Communications ServicesOverview
About Applied Comms AI
Applied Comms AI is the practical guide for communications leaders navigating AI: grounded in hands-on experimentation, workflow transformation, and real-world implementation.
What makes us different:
We're not writing about AI from the sidelines. We're actually building production-ready systems, testing tools with real client work, and documenting transparent experiments that show what works versus what's hype.
Our approach:
* Workflow-first, not tool-first – we focus on how work actually gets done
* Evidence-based experimentation – transparent testing over theoretical discussion
* Implementation-focused – connecting inspiration to operational practice
* Senior-level relevance – content designed for directors, heads of comms, and strategic leads
What you'll find here:
* Applied & Tested – Hands-on experiments, tool reviews, workflow demonstrations, and technical builds showing what actually works for communications professionals. Including our 2026 flagship series on AI Agent-Driven Communications (6 parts, Jan-June).
* Leader Interviews – Monthly conversations with senior communications leaders who are actively implementing AI tools, covering real-world implementations and lessons learned.
* Area Deep Dives – Structured explorations of AI applications in specific disciplines: crisis comms, internal comms, measurement, governance, creative strategy.
Led by Michael MacLennan, former Director of Social Media Strategy, Digital & Comms at Brunswick, with 15+ years working at the intersection of communications and digital innovation. Now running Faur, a communications collective helping organisations implement AI in their strategies.
"We tried it so you don't have to."
Visit appliedcomms.ai | Newsletter every 2-3 weeks
What makes us different:
We're not writing about AI from the sidelines. We're actually building production-ready systems, testing tools with real client work, and documenting transparent experiments that show what works versus what's hype.
Our approach:
* Workflow-first, not tool-first – we focus on how work actually gets done
* Evidence-based experimentation – transparent testing over theoretical discussion
* Implementation-focused – connecting inspiration to operational practice
* Senior-level relevance – content designed for directors, heads of comms, and strategic leads
What you'll find here:
* Applied & Tested – Hands-on experiments, tool reviews, workflow demonstrations, and technical builds showing what actually works for communications professionals. Including our 2026 flagship series on AI Agent-Driven Communications (6 parts, Jan-June).
* Leader Interviews – Monthly conversations with senior communications leaders who are actively implementing AI tools, covering real-world implementations and lessons learned.
* Area Deep Dives – Structured explorations of AI applications in specific disciplines: crisis comms, internal comms, measurement, governance, creative strategy.
Led by Michael MacLennan, former Director of Social Media Strategy, Digital & Comms at Brunswick, with 15+ years working at the intersection of communications and digital innovation. Now running Faur, a communications collective helping organisations implement AI in their strategies.
"We tried it so you don't have to."
Visit appliedcomms.ai | Newsletter every 2-3 weeks