ARPP - Autorité de Régulation Professionnelle de la Publicité

The ARPP is the French advertising self-regulatory organization. Its goal is to maintain high standards in terms of legal, honest, and truthful advertising, which is in the interest of both the consumers and the advertisers.

Its mission is to uphold the balance between creativity as well as the advertisers’ freedom of expression and the responsibility and respect due to consumers. This is at the heart of the advertising self-regulatory system.