Athletes Untapped

Athletes Untapped makes it easy to find local private sports coaches.

Founded by husband-and-wife team Gene and Elaine Williams, AU grew out of a simple observation: talented coaches lacked a modern platform to grow their business, while parents struggled to find trusted, local coaching options. Today, Athletes Untapped spans nationwide across 16 sports and hosts over 3,000 coaches. Parents can discover and book lessons through geo-targeted search, while coaches gain powerful tools to grow their independent business - profiles, scheduling, payments, reviews, and marketing support.

We are proudly bootstrapped and owner-operated with one clear goal: to provide young athletes with better opportunities to succeed!