Founding Product Marketer

Base: $150K–$190K · Equity: 0.75-1.5%

About the Company (Stealth)

Why are 2 billion office workers not seeing a fraction of the productivity gains from AI that software engineers are?

That’s the problem we exist to solve.

Today’s productivity tools weren’t built for AI. As a result, AI-generated work is often unreliable, hard to verify, and difficult to trust in professional settings.

We’re rebuilding the core productivity suite from the ground up with agents as first-class collaborators, designed to be deterministic, traceable, and trusted.

We've raised our inaugural round, backed by top-tier US investors with a track record in backing unicorn product-led companies and are building our founding team to support the public launch.

The Role

You'll be our first GTM hire, working directly with the CEO, a 2x founder with a background in financial services and AI product engineering, as a key architect in how we bring this product to market.

Together, you'll shape GTM strategy and translate product direction into market narrative, owning how the world first encounters what we're building. You'll have real influence over decisions that most marketers never get close to.

The scope of this role is intentionally broad — you'll be hands-on across a range of responsibilities in the first 6–12 months, setting the foundation before helping build and lead the GTM team as we grow.

We expect you to use AI aggressively and creatively to meet this broad scope. The best candidates for this role already use AI day-to-day in their work.

You won’t be expected to perfect everything at once — prioritization and focus will matter as much as execution.

Areas of Responsibility

Product Positioning & Messaging

Shape how the world thinks about what we're building and why it matters. Translate a clear product vision into messaging that lands with real users, and get it right before launch, not after.

Customer Insights

Be the connective tissue between what customers say and how we position and prioritize. Talk directly with early users and bring those insights into the decisions that shape our narrative.

Launch Strategy & Execution

Help define the strategy and lead execution end-to-end. This isn't a role where you hand off to an agency.

Website

Lead execution of website messaging and content, working with design to drive trial conversion and improve SEO & GEO performance through strategic content.

Content & Social

Work with product and the CEO to build a steady content engine across key channels — written, visual, and video — that gives voice to our product value and company perspective. Create short, high-clarity product demonstrations and narrative content that makes people care.

Community

Build and nurture early communities of power users and advocates. The best PLG companies earn their early growth through communities, not just content.

Marketing Budget

Run experiments across channels, identify the highest-ROI opportunities, and make spend decisions backed by data.

Metrics You'll Own (First 12 Months)

Content performance / social audience growth & engagement
SEO & GEO performance (search and LLM recommendations)
Brand awareness (% of ICP that recognizes us)
Product launch traction (coverage, buzz, early adoption)
Trial signups and cost per trial
Channel attribution and CAC by channel
Community size and engagement

Your Skillset

AI fluency You are a power user of AI tools and use them to materially increase your output — whether that’s building landing pages, generating and testing content, automating workflows, or accelerating research and analysis.

Product marketing

You have a track record of taking products from 0 to 1, translating complex ideas into clear narratives, and owning the story of how a launch succeeded.

Content & storytelling

You create across formats — written, visual, and video — and have built or meaningfully grown a social following or content channel from scratch.

Community

You know how to build and nurture early communities of power users and advocates.

Analytics

You set up and interpret your own attribution, run experiments, and make channel decisions from data, not instinct alone.

Who You Are

We're building a team of high-achieving people who are genuinely excited by hard problems — who dig into the details until something is truly right, not just good enough, and who are collaborative by nature and fiercely outcome-oriented. We have no problem making mistakes and owning them — our success will be dictated by how quickly we can learn and execute.

If that's you, we'd love to meet you.

Jobs

Founding Product Engineer

Founding Product Marketer