Brandsutra 2.0

Brandsutra is a thought-leadership journey into the world of brand marketing across emerging markets in South Asia. Building on the foundation of the first edition (2015), the new volume explores how brands are redefining relevance, adapting to digital disruption and embracing culture-driven strategies to stay ahead. From Integrated Marketing Communication (IMC) to rebranding, from building brand trust and emotional connect to consumer co-creation — Brandsutra 2.0 reflects the realities of markets that are young, fast-changing and full of potential.
Curated by Ujaya Shakya, Brandsutra serves as both a platform to spark conversations among marketers, entrepreneurs and brand enthusiasts on the future of branding in South Asia.
Follow this page for insights, case studies and previews leading up to Brandsutra 2.0 — coming soon
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