BRCĒ

BRCĒ

@brce_corp

Detroit, MI
Manufacturing

Overview

About BRCĒ

BRCĒ is redefining what athletes expect from their shoelaces. The company engineers space-grade, micro-interlocking laces designed to stay tied, stay strong, and stay ready—no matter the sport, weather, or motion.

Its patented polymer composites, Lattice Grip® Technology, grips tighter and lasts longer than traditional lock or stretch laces, eliminating the need for constant retying even under high athletic stress. Whether for running, football, soccer, or everyday wear, BRCĒ products deliver unmatched durability, comfort, and reliability.

From running laces to basketball and hockey laces compatible with brands like Nike, Adidas, and New Balance, BRCĒ is setting a new standard for performance footwear accessories. The laces resist fraying, distribute pressure evenly, and absorb impact across sports—helping athletes focus on movement, not maintenance.

At BRCĒ, innovation meets resilience. The company’s mission is to build precisely engineered products that don’t just brace shoes to feet—they brace motion.

Learn more and get performance athletic laces at https://www.brce.shop

Featured at:
TechCrunch 2025
SXSW 2025
CES 2025
Techstars Founder Catalyst 2024
Sneaker Con Detroit 2024

Headquarters

Detroit, MI

Website

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Company Size

11-50 employees

Industry

Manufacturing

Company Type

Privately Held

Founded

2024

Specialties

Sneakers, Footwear, Accessories, Material-Tech, Industrial, and Tactical

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