CAPTIVATE

Captivate Collective | Customer Advocacy

@captivate_collective

Vancouver, BC
http://www.thecaptivatecollective.com
Business Consulting and Services

Overview

About Captivate Collective | Customer Advocacy

Captivate Collective is a premier Customer Advocacy and Engagement Strategy agency dedicated to helping B2B brands transform customers into passionate advocates. With expertise in crafting Advocacy Programs, Customer Marketing, Customer Engagement, and Voice-of-Customer (VoC) strategies, we guide clients, from high-growth B2B companies to enterprise organizations, through every stage of the customer lifecycle.

π–π‡π˜ 𝐔𝐒: We’re co-founded by seasoned practitioners Deena Zenyk and Liz Richardson, leaders who have been pioneering the advocacy mindset for two decades and are supported by a high performance team who are passionate about celebrating customers.

𝐖𝐇𝐀𝐓 𝐖𝐄 πƒπŽ: We design, implement and manage customer advocacy practice strategies, customer programs, advocacy-driven marketing campaigns, reference strategies, community-led growth initiatives, and advocacy measurement frameworks (e.g., ROI tracking, maturity models).

π–π‡πŽ 𝐖𝐄 𝐒𝐄𝐑𝐕𝐄: B2B SaaS, enterprise, and mid-market organizations looking to activate their customer base and build brand champions. We work with CMO’s, VPs and Directors of Customer Marketing, Advocacy and Customer Engagement

πˆπŒππ€π‚π“ π˜πŽπ”'𝐋𝐋 𝐒𝐄𝐄: Enhanced customer retention and loyalty, amplified brand storytelling, scalable advocacy ecosystems, and measurable impact on sales and pipeline.

ππ‘πŽπ•π„π π“π‘π€π‚πŠ π‘π„π‚πŽπ‘πƒ: Trusted by clients like SAP, Cisco, UiPath, TriNet, Amplitude, SUSE, Freshworks, and more companies focused on harnessing the power of customers.

Headquarters

Vancouver, BC

Website

http://www.thecaptivatecollective.com

Company Size

2-10 employees

Industry

Business Consulting and Services

Company Type

Privately Held

Founded

2020

Specialties

Customer Advocacy, Customer engagement, Advocacy Strategy, Customer marketing, Customer Success, Advocacy Programs, Marketing, Community, Customer Community, Customer Voice, Customer Advocacy Marketing, Customer Marketing, Community Building, Customer Engagement, Advocacy Marketing, B2B Marketing Strategy, Customer-Centric Marketing, Customer Led Marketing, Voice of Customer, Customer Experience CX, Community-Led Growth, Lifecycle Marketing, Brand Storytelling, Marketing Consulting, Retention Marketing, and Customer Success Enablement

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