Director of Sales - South Central Region

Current Coverage Needed for Colorado, Kansas, Missouri, Oklahoma, Arkansas, Texas or Louisiana.

(Candidate Must Reside in Texas or be Willing to Relocate)

Are you passionate about building relationships and driving sales in the beverage/alcohol industry? Do you thrive in a fast-paced, team-oriented environment that supports your growth and celebrates wins? If the idea of growing a premium Ready to Drink Cocktail brand and making a real impact in the market excites you, then this Director of Sales - South Central Region role at Carbliss is your next big opportunity. You'll have the chance to showcase your sales skills, develop strong customer partnerships, and help expand Carbliss across your territory as part of a dynamic and passionate team.

OUR STORY

Carbliss is a brand of SNFood & Beverage which is a family-owned and operated Ready to Drink Cocktail who stands for quality, excellence & innovation. We hire exceptional people who will lead & make learning part of their own career journey. From distribution to marketing, from sales to service, inspiration and motivation is at the core of what we do! An entrepreneurial spirit and ability to change directions quickly is a must.

Our Benefits

At Carbliss, we believe in rewarding our team with more than just a paycheck. When you join us, you'll enjoy a comprehensive and people-first benefits package designed to support your well-being, career, and lifestyle:

Medical, Dental, and Vision
401(k) Retirement Plan (Immediate 4% Employer Match)
Health Savings Account (HSA)
Life Insurance (100% Company-Paid)
Short- and Long-Term Disability Insurance (100% Company-Paid)
6 Weeks Paid Maternity & Paternity Leave
Competitive Salary + Bonus
Car Allowance
Paid Time Off (PTO) + 9 Paid Holidays (Veterans receive Veterans Day off as a bonus)
Birthday Off to Celebrate You!
All-Inclusive Annual Trip for Two
Company-branded apparel allowance
Employee Discount and Perks Program

What You Get To Do

Sales Execution

Oversee the execution of all Carbliss SKU's throughout assigned geography to standard on Distribution, Pricing, Promotion, Display and Merchandising
Manage Sales Team/Direct Reports
- Work with the team on Daily, Weekly, Monthly, Quarterly & Yearly objectives and oversee their performance
- Train Sales team - developing their understanding of the US Alcoholic Beverage Category, Distributor Management & Account Execution
Work closely with Carbliss Distributors to ensure proper execution and support for all Carbliss brands at retail across all priority channels
Prioritize and develop direct business relationships and execution in Retail Chain accounts across channels
Understand from experience how to influence and gain execution in top markets and accounts which drives the majority of overall business
Build Product Specific Distributor Target List across all channels as well as oversee execution of Accounts identified as Key on and off premise Accounts
Partner with Distributors and their National Accounts teams to ensure current Marketing programs are discussed, planned for execution, implemented and followed up on so resources are being used effectively
Provide monthly distribution status vs goals and other important sales related reporting
Prepare and lead key Distributor Annual Business planning, QBR's and Monthly Meetings
Ensure all Carbliss Marketing updates are properly communicated and executed throughout geography
Review with Manager and provide Monthly Shipment and Depletions updates to all Key Carbliss Personnel and Distributors throughout geography

Budget Management

Budget and Spend to A&P, G&A, POS and programming dollars budget to maximize overall shipments and depletions
Review all Monthly Actual vs. Spend Reports
Participate in the monthly spend reviews with Accounting & Marketing Team to discuss significant variances to plan
Provide insights to Finance and Marketing teams as to what spending best maximizes the use of A&P spending
Ensure PO's are routinely set up for all activities to have visibility to all committed spend

Decision Support & Analyses

Analyze depletion trends to identifying potential areas of risk or opportunity in assigned geography. Partner with Distributor and their Key Accounts teams to put plans in place to mitigate risk or maximize business opportunities.
Analyze National/Local Syndicated Data to understand and communicate Sales, Distribution and Velocity trends to have better understanding of market gap analysis
Provide ad-hoc analysis on an as needed basis relating to Sales Trends, Distribution, Budgeting and Syndicated Data.
Partner with Distributor Key Accounts team in sizing up new business opportunities to support our long-term growth initiatives. This will include understanding volume assumptions, promotional activity, pricing, margins, incremental A&P and G&A needed to support the project.

Business Analytics

Evaluate Sales, distribution, syndicated data and recommend sales actions and opportunities
Work with Distributor Inventory Personnel to ensure shipment budgets are on target, monitor wholesaler inventories, manage forecast, red flag potential OOS

What We Value

Team Members who are Hungry, Humble & Smart
Comfortable with being very involved in the details and having the ability to see the big picture to prioritize workload effectively
Comfortable with a dynamic and fluid role and work environment similar to "Start-up" company
Experience seeking and growing new business both directly and indirectly
Excel in a highly competitive environment with relatively low and limited resources
Experience in prioritizing all area of job function with complete understanding on which functions will result in maximizing sales and revenue
Exceptional communication skills; experience working cross-functionally is a must
Effective at building relationships; will be especially critical in building rapport with new distributor, Retailer partners
Adaptable and flexible at the changing needs, but also be able to fulfill all monthly responsibilities.
Ability to successfully interface and communicate with all levels of executive and operating management and well as street level distributors sales personnel
Must be able to lead projects and manage cross-functionally key deliverables
Strong written and oral communication skills are required
Strong analytical, problem solving skills

What We Expect From You

5+ years of Distributor Management in Beer category or Beverage CPG preferred
3-5 years experience developing Regional and Local Key Accounts
Travel required up to 50%
Extensive Multi Market/State Alcoholic or non-Alcoholic Beverage experience with background and understanding of key market difference throughout assigned geography
Successful background in influencing Executive, Senior Management and Executing Level personnel with Distributor, Key Account and Internal partners
Experience managing, training and building an effective team
Must have On and Off Premise Key Accounts experience and responsibility
In depth experience using Excel, PowerPoint, Word, IRI Data, Nielsen Data. Background using VIP and experience using other internal data sources preferred
Cross Functional Influencer with experience working with Sales, Key Account, Marketing, Operations, HR and Finance Teams
Successful background in both launching new brands and maintaining existing brands

First 2 Year Time Snapshot

60% - Developing current brands throughout markets and Distributor network
- Programming distributor network, establishing volume & execution goals, monitoring overall on and off premise distribution expansion vs expectations and General Market management

20% - Developing brand throughout National, Regional and Local Retail Chains
- Building direct relationships with top retail local, regional and national chains
  - Working with internal partners and distributor key account teams to identify key chains and oversee high level of distribution and promotional execution
20% - Administrative Requirements
- Distributor execution, Retailer performance, Pricing recommendation, Budget allocation and tracking, POS/Marketing activities, Order tracking, Syndicated data analysis and communication

Year 2

70% - Developing current brands throughout markets and Distributor network
- Programming distributor network, establishing volume & execution goals and General Market management
10% - Building direct relationships with top retail chains
- - Working with internal partners and distributor key account teams to identify key chains and oversee high level of distribution and promotional execution
20% - Administrative Requirements
- Distributor execution, Retailer performance, Budget allocation and tracking, POS/Marketing activities, Order tracking, Syndicated data analysis and communication

Physical Demands

Must be able to lift, carry, push and pull up to 50 pounds repetitively on an occasional basis
Use arms, wrists, hands, grasp, reach
We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.

Candidates currently employed by Carbliss wholesalers or distributors will need written permission to be considered for a position.

SNFood & Beverage is proud to be an Equal Employment Opportunity Employer. SNFood & Beverage complies with all applicable laws prohibiting discrimination based on race, color, religion, sex (including gender, pregnancy, childbirth, and other pregnancy-related conditions), sexual orientation, age, national origin, physical or mental disability, citizenship, genetic information, veteran status, and any other basis protected by federal, state, or local laws.

Applicants have rights under Federal Employment Laws

Equal Employment Opportunity (EEO)

Employee Polygraph Protection Act (EPPA)

SNFood & Beverage, LLC. participates in the E-Verify Program

E-Verify Notice (English/Spanish)

Know Your Right to Work (English/Spanish)

Salary: $130000 - $170000 per year

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