We are a fast-growing fashion and lifestyle e-commerce brand based in Kolkata, seeking a sharp and strategic Digital Marketing Strategist & Performance Manager to oversee our performance marketing function. In this role, you will not execute campaigns directly but will act as the strategic lead, managing external digital agencies, reviewing performance, and ensuring maximum ROI on all marketing spends.

You will report directly to the founder and have complete ownership of performance outcomes.

Key Responsibilities

Agency Oversight & Strategy
Manage external agencies handling Meta Ads, Google Ads, SEO, and website performance
Write clear and structured campaign briefs for all marketing initiatives
Review and challenge agency strategies based on performance data
Conduct audits of campaign structure, targeting, and keyword strategy
Recommend monthly budget allocation based on data-driven insights
Email & WhatsApp Marketing Strategy
Define strategy and briefs for all email and WhatsApp campaigns
Decide campaign objectives, targeting, messaging, and success metrics
Analyze campaign performance and optimize future communication strategies
Website Performance & CRO
Conduct regular website audits to identify issues such as broken links, pricing errors, and layout inconsistencies
Use tools like Microsoft Clarity and PageSpeed Insights to identify user friction points
Provide clear recommendations for improvements and coordinate with developers for implementation
SEO Oversight
Analyze and interpret Google Search Console data independently
Review agency SEO reports and provide strategic feedback
Track key keyword rankings and ensure accountability for search performance goals
Reporting & Insights
Prepare mid-month performance insights across Meta, Google, SEO, and website analytics
Deliver end-of-month performance reports comparing actuals vs targets
Identify reasons for underperformance and propose actionable improvements
Agency Management & Reviews
Lead monthly performance review meetings with agencies
Set agendas, ask critical performance questions, and ensure accountability
Share meeting notes and insights within 48 hours
Conduct quarterly agency evaluations and present findings to leadership
Competitor Monitoring
Track competitor marketing activity across ads and email channels
Identify opportunities, trends, and potential threats in the market
Provide regular competitive intelligence updates to the founder

Let me know if you want this converted into a JD format with “Requirements” and “Skills” sections too.

About Company: Drape Divaa is an e-commerce company based in Kolkata, dealing mainly in accessories. Our product range includes everything from bindis and blouses to jewelry. We are well-established among most of the best fashion influencers in the country like Shreya Jain, Dolly Jain, Komal Pandey, Shrima Rai, etc.

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Digital Marketing Strategist & Performance Manager in Kolkata