About kwiff

kwiff isn’t gambling as you know it. We’re redefining the experience with a bold, player-first approach to sports betting and casino, powered by our proprietary tech platform, fully automated sportsbook, and standout UX across web and mobile. What truly sets us apart? Our signature feature ‘Supercharging’, which allows players’ odds, cash outs, and more to be supercharged at random, creating surprise wins and a thrilling betting experience. ⚡

About the role

As a Head of Digital Marketing, you will play a crucial role in shaping and executing our marketing strategy for our brands in the United Kingdom and Ireland markets, developing and directing campaigns that drive brand awareness, engage our target audience, and deliver measurable results.

You’ll define and drive the digital acquisition engine across paid search, programmatic, and SEO, steering performance with a laser focus on ROI, efficiency, and sustainable growth.

If you’re energised by the pace of iGaming, have a proven track record in regulated and unregulated markets, and want to shape how our brands show up across digital, we’d love to hear from you!

Key responsibilities

Budget and Channel Management

Manage monthly budgets and spend across digital acquisition channels, including but not limited to paid search, display and programmatic, and SEO. Oversee day-to-day channel performance to maximise ROI and deliver consistently against personal and group KPIs.
Traffic Growth in Priority Geos

Drive qualified traffic in target geographies to support the wider business growth strategy, ensuring channel tactics and investment align with commercial goals.
Campaign Strategy and Optimisation

Strategise, plan, and optimise marketing campaigns across multiple channels. Test, refine, and improve execution to enhance efficiency and scale acquisition results.
Performance Analysis and Insight

Analyse campaign data and performance metrics to evaluate effectiveness. Translate insights into clear, data-led actions and recommendations that improve channel output and support decision-making.
Market and Competitor Awareness

Monitor industry trends, platform developments, and competitor activity to identify opportunities and maintain a competitive edge.
Cross-Functional Collaboration

Work closely with internal teams to enhance the overall marketing proposition, including ongoing improvements to onsite user experience and journey performance. Support additional marketing or cross-functional initiatives as required by the business.

What we’re looking for

iGaming Expertise

At least 5 years in a senior acquisition role within iGaming, with hands-on experience across both sportsbook and casino. You understand the nuances of player behaviour and channel performance in both regulated and offshore environments.
Proven Acquisition Leader

You’ve delivered and exceeded bold acquisition targets, scaled traffic in competitive markets, and managed multi-brand or multi-geo strategies.
Strategic Thinker with Creative Range

You can zoom out to set the vision but also dive in to rethink a keyword set, challenge a creative angle, or rebuild a funnel.
Organised, Fast-Moving, Impact Driven

Strong organisational discipline, reliable delivery against deadlines, and an ability to juggle multiple projects without dropping quality.
Analytical & Insight-Led

Commercially-minded and confident working with data platforms, extracting meaningful insights, and making sharp, informed decisions.
Strong Communicator

Clear, structured, and comfortable influencing stakeholders at every level.
Eligibility

Fluent English is essential. Must have the legal right to work in Gibraltar. A bachelor’s degree in marketing, communications, or a related field is a plus.

Perks and Benefits:

At kwiff, we back our team with support, autonomy, and a culture of real ownership. Here’s what you’ll enjoy as part of our Gibraltar office:

Private Healthcare – Comprehensive coverage for peace of mind.

Performance Bonuses – Quarterly, based on team goals and business impact.

Well-being Allowance – Budget renewed every six months to spend on wellness or fitness.

Weekly Lunch – We go to a local restaurant once a week as a team.

Long Service Rewards – Travel perks to celebrate your commitment.

Team Socials & Culture – Regular events and off-sites.

Join us, and you’ll be part of a team that’s shaping the future of iGaming with cutting-edge technology and a culture of bold innovation!
kwiff is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.

We aim for equity at all stages of the recruitment process. Please let us know if we can do anything to make the process more accessible to you.

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Head of Digital Marketing

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