Overview
About Effin' Birds
In a pitch meeting, Aaron Reynolds tossed out a very silly idea. The reaction in the room was so violently negative that afterwards he questioned if he knew what he was doing at all. But then he remembered: he was in that meeting because they needed and wanted him there. So he took the pitch and executed it. In two short years it became his day job, a merchandise empire, and now is in bookstores everywhere.