About Us

Evergreen Garden Care is the leading retail garden care company in Europe and Australasia, dedicated to producing high-quality products that help people create better, greener spaces for happier, healthier lives.

We believe in the transformative beauty of green spaces, whether they are vegetable patches, lawns, indoor pots or public park and gardens. Our mission is to inspire and enable anyone, anywhere, to create and maintain a green oasis.

Evergreen Australasia has a proud heritage and offers premium products across several well-known consumer brands, including Scotts, Osmocote, Baileys, Searles, Tui, and Round Up.

Searles has been a trusted name in gardening products for decades, with expertise in composting, fertiliser, and growing media manufacturing. Now a proud part of the Evergreen family, the company is committed to quality, innovation, and sustainability.

Evergreen Values:

Do the Right Thing: Act with integrity and passion for quality.
Always Better: Strive for continuous improvement and embrace change.
Winning Together: Work as a team and create value through collaboration.
Own It: Deliver on commitments and give the best every day.

SCOPE

The Brand Manager is responsible for driving the growth, positioning, and performance of the Scotts brand portfolio across Australia and New Zealand.

This role leads brand strategy, campaign development, product portfolio management, innovation projects, and cross-functional collaboration to deliver revenue, EBIT, and brand equity objectives.

The Brand Manager will champion consumer insights, uncover opportunities, manage end-to-end brand activity, and partner closely with Sales, R&D, Supply Chain, and agency partners to bring compelling programs to market.

Plant, grow, play: What you’ll do

Brand Strategy & Campaign Execution

Develop and execute brand programs and campaigns to meet both short-term and long-term revenue and EBIT targets.
Enhance Scotts brand equity across all touchpoints by managing and creating content, ensuring effective communication throughout the purchase journey, including owned, earned, paid, and retailer platforms.
Lead creative development in partnership with agencies and internal stakeholders.

Product Portfolio & Packaging Management

Manage the product portfolio by developing and updating packaging communication.
Anticipate and address market, competitive, and regulatory changes.
Ensure strong management and alignment of portfolio changes.

Innovation & NPD Leadership

Lead NPD projects (including cross-functional teams) from inception to launch, meeting stage-gate requirements and aligning with key customers.
Collaborate closely with internal teams across the business to bring new ideas to life and ensure successful market execution.

Insights, Analytics & Reporting

Analyse and report on market and consumer data, including internal data, consumer research, competitor activity, and market trends to identify opportunities.
Maintain insight into category dynamics and consumer behaviour to inform brand planning.
Create presentations and provide brand updates for internal and external stakeholders.

Cross-Functional Collaboration

Collaborate closely with the Sales organisation to understand customer needs and maximise sales opportunities.
Partner with cross-functional teams including R&D, Supply Chain, and Regulatory to ensure accuracy and compliance across packaging, product claims, and launch requirements.

Budget & Project Management

Take ownership of budget management, ensuring effective resource allocation and ROI optimisation.
Manage multiple projects simultaneously, demonstrating meticulous attention to detail and strong organisational skills.

Travel & Vehicle Requirements:

Occasional travel to nearby sites and client visits, with the possibility of the occasional interstate trip. Requires a valid NSW driver’s license and a reliable vehicle. Mileage reimbursed per company policy.

Skills & Attributes:

Motivated, energetic, and ready to roll up your sleeves to make an impact.
Strong analytical and problem-solving abilities, with the capacity to interpret data and identify insights and opportunities.
A creative and inquisitive nature with a strong passion for learning and development.
Excellent communication skills, both written and verbal, with the ability to present confidently and lead meetings effectively.
Exceptional project management skills with meticulous attention to detail.
A collaborative team player capable of working effectively with diverse stakeholders.
Adaptable and agile, able to thrive in a changing business environment.
An interest in plants or gardening is desirable — it never hurts to be rooted in what we do.

Can’t slow the grow: Why Evergreen?

At Evergreen, you’ll join a creative, supportive, and rewarding environment. Here’s what we offer:

A relaxed style office in Bella Vista which is just a 5-minute stroll from the Metro Station
A supportive environment that sparks innovation and nurtures growth.
Benefit from competitive compensation and a comprehensive benefits package.
Dynamic culture programs that include recognition, social events, and health and wellbeing initiatives.
A flexible, hybrid working style.
A day off on your birthday and an extra day of leave, known as ‘Gardening Day’.
Ongoing learning and professional development opportunities in a workplace that values your growth.

We’re rooting for you: Apply Now

We review applications on a continuous basis, so please submit your CV today – we want to see your skills and personality – surprise us!

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Brand Manager

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