EXACTAG

Exactag

@exactag

Düsseldorf, North Rhine-Westphalia
http://www.exactag.com
Technology, Information and Internet

Overview

About Exactag

Exactag transforms how marketers measure, evaluate, and optimize their marketing spend. Our SaaS platform is an all-in-one solution that helps brands and advertisers define the optimal marketing mix with a unified measurement approach.

Exactag empowers marketers to confidently manage their marketing efforts by uniquely combining rigorous data collection, sophisticated algorithms, and complete transparency — a rare offering in the market.

Advertisers keep 100% control of their data about the success of digital and non-digital advertising channels and commission payout optimization via real-time attribution.
Our answer to the increasing heterogeneity of data sources is a best-of-breed approach for modeling. We apply specialized algorithms to different data types to get the maximum insights and impact for your marketing. By adopting our approach, marketers can achieve the seamless integration of marketing attribution and marketing mix model they want.

Headquarters

Düsseldorf, North Rhine-Westphalia

Company Size

51-200 employees

Industry

Technology, Information and Internet

Company Type

Privately Held

Founded

2011

Specialties

multichannel attribution, budget allocation, marketing attribution, marketing ROI, media-mix modeling, marketing attribution, marketing performance optimization, MMM, MTA, ROI optimization, marketing performance measurement, cross-channel measurement, data integration, cookieless measurement, and future-proof measurment

Jobs

Posts