Understanding IP Longevity Through Secondary Market Trends

A $28 toy selling for $1,200 isn't hype.

It's the secondary market testing your IP architecture.
Dark Labubu: $900–$1,200 resale (50× retail) Squishmallow rares: +$208 average resale premium Jellycat retired designs: frequently $500+ resale
But when Labubu mini premiums dropped 24% in September 2025, the lesson was clear:
Resale value = IP longevity test.

Spikes that crash = speculation architecture.

Premiums that hold = community + scarcity discipline.
For licensing professionals: secondary markets are leading indicators of whether your IP will survive the next five years.

Which collectibles will hold their premium in 2026?

#SecondaryMarkets #CollectibleEconomy #LicensingStrategy #IPValue #BrandTrends