AI-Powered Search: Revolutionizing College Discovery for Higher Ed Marketers

AI-powered search is now the default experience for more than a billion users, and that shift could fundamentally change how prospective students discover colleges. 💻 🌎

On this episode of Higher Ed Pulse, Mallory Willsea sits down with Katy Campbell, newly appointed CEO of VisionPoint Marketing, to unpack what Google's AI-first future means for higher ed marketers.

From AI-generated answers replacing traditional search results to the growing importance of program pages and AI visibility audits, Katy shares practical strategies institutions can implement now to stay discoverable

The institutions that adapt now will be the ones students find tomorrow. Listen wherever you get your podcasts.

#higher education marketing #AI in education #college discovery #SEO for colleges #AI strategy