Bridging the Creative Education Gap with Ravensbourne University's New Residency

‘Creativity still depends on taste, perspective, lived experience & the friction between different points of view. Those qualities tend to come from people, not systems. Yet as AI absorbs many of the tasks that once introduced juniors to agency life, the industry risks quietly cutting off the creation of the very thing that makes it: new creative talent.'
.
Uncommon’s Global Talent Director Ben Major writes for LBBonline - Little Black Book on the growing gap between creative education & industry - and how we’re working to connect the two earlier through our Ravensbourne University London Residency, designed to create closer, more practical links between students & working creatives 💡

#creativeeducation #creativetalent #universityresidency #industryconnection #creativeindustry