Culture gets talked about a lot.

Culture gets talked about a lot.

But building a culture that actually drives performance, engagement, and business results is much harder than putting values on a wall.

We're just one week away from the Midwest Cannabis HR Leadership Summit in Chicago, and this is one of the conversations we're most excited about.

Few people are better equipped to speak on it than Marissa Andrada.

Throughout her career, Marissa has helped organizations including Chipotle, Starbucks, Red Bull, GameStop, and Universal Studios navigate growth, transformation, and culture at scale.

Her session will explore how HR leaders can intentionally build culture as a lever for business performance and how HR can evolve from a support function into a strategic partner for organizational growth.

Looking forward to bringing cannabis HR leaders together for these conversations and many more on June 17.

See you in Chicago!

#CannabisIndustry #HumanResources #Leadership #CannabisHR #PeopleStrategy