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Building Long-Term Value in a Fragmented Fresh Produce Market | Populer Platform

Building Long-Term Value in a Fragmented Fresh Produce Market

How do you build long-term value in a fragmented market?

For us, growth comes through #connections.

Last week at #FoodSummit 2026, our VP and CEO Raffaella Orsero shared our perspective on the future of the fresh produce sector.

In a fragmented market like fresh produce, scale and international reach become essential to compete globally.

That is why we focus on growth to build an increasingly strong international network, guided by a shared long-term vision.

Aggregation creates value across the entire supply chain: it allows us to improve production synergies and strengthen leadership across segments.

📰 FOOD

Shared bySage Raman - 13 days ago

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