What does a journey into fine wine actually look like

What does a journey into fine wine actually look like - and how does it lead to advising international clients on it as an asset?

In this episode of Vision to Visionary, Sheldon Labuschagne speaks with David Rowland of Cellar Advisor, starting with his personal journey into the industry and how his path led him into the world of fine wine.

The conversation then moves into where fine wine fits within a modern portfolio - covering its role as a long-term asset, the stability it can offer, and how returns are typically realised over time. It also explores key considerations such as investment-grade wine, value drivers like scarcity, vintage, and brand, as well as liquidity, storage, and exit strategy.

For internationally mobile clients and investors, the discussion offers a clearer view of how fine wine is approached in practice - not just as a luxury, but as part of a broader investment strategy.

Watch the full episode:

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