Demystifying AI Funding: A Guide for Non-Technical Executives

A $40,000 AI quote and a $500,000 AI quote can describe the same project on paper.

The first one usually skips production deployment. The second one usually funds the vendor's roadmap. And if you're the CEO, COO, or founder being asked to sign off — without a CTO in the room — there's no obvious way to tell which is which.

Eric Carr wrote a plain-language guide for non-technical execs being asked to fund AI: 10 questions to answer before the next vendor pitch, board meeting, or planning session.

A few of them:
→ How much should I budget for a first AI initiative?
→ How long should a first AI project take?
→ Do I need a CTO to do this?
→ What's the most common mistake first-time AI buyers make?

Full breakdown — including realistic budgets, 90-day timelines, and what month-six success looks like:
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