
Global brand. Local taste.
KitKat Chocolatory has been doing this for years —
turning familiar local flavours into something people instantly recognise (and want to try!).
Borneo Dark Chocolate in Malaysia.
Matcha in Japan.
Strawberry Cheesecake in the UK.
This isn’t just product strategy.
It’s how you shorten the distance between a brand and its audience.
Hyperlocalisation, when done right, doesn’t feel like marketing.
It feels like “eh, this one for us ah?”
And that’s where the magic happens. ✨
(Also... seeing everything that’s been happening lately —
we feel you and sure hope that things get resolved soon.)
#weareadxodus #hyperlocalisation #marketingstrategy #brandstrategy #digitalmarketing
KitKat Chocolatory has been doing this for years —
turning familiar local flavours into something people instantly recognise (and want to try!).
Borneo Dark Chocolate in Malaysia.
Matcha in Japan.
Strawberry Cheesecake in the UK.
This isn’t just product strategy.
It’s how you shorten the distance between a brand and its audience.
Hyperlocalisation, when done right, doesn’t feel like marketing.
It feels like “eh, this one for us ah?”
And that’s where the magic happens. ✨
(Also... seeing everything that’s been happening lately —
we feel you and sure hope that things get resolved soon.)
#weareadxodus #hyperlocalisation #marketingstrategy #brandstrategy #digitalmarketing
Shared byRiley Singh - 2 months ago
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