Gen Z Turns to TikTok for Financial Guidance: A Shift Towards Trusted Institutions

When Gen Z has a question about money, many aren't turning to their bank or credit union first. They're turning to TikTok. 📱

The challenge isn't that young adults aren't looking for financial guidance. It's that they're often finding it from creators who may not have the expertise, context, or accountability of a trusted financial institution.

The opportunity isn't to compete with social media. It's to become a trusted source of guidance when financial decisions matter most. 🏦

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