
Lab-grown diamonds now dominate engagement rings for the first time ever.
More than half of couples are choosing lab-grown stones, driven by lower prices and the ability to get larger diamonds, pushing average ring costs down to about $5,200 and forcing natural diamond players to cut prices to stay competitive.
The shift is being led by younger buyers who prioritize value over tradition, and while lab-grown diamonds are often marketed as sustainable, cost and size remain the real drivers of the category’s rapid growth.
(via Fortune)
More than half of couples are choosing lab-grown stones, driven by lower prices and the ability to get larger diamonds, pushing average ring costs down to about $5,200 and forcing natural diamond players to cut prices to stay competitive.
The shift is being led by younger buyers who prioritize value over tradition, and while lab-grown diamonds are often marketed as sustainable, cost and size remain the real drivers of the category’s rapid growth.
(via Fortune)
Shared byLogan Lim - 3 days ago
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