UGLY TALK: Winning Strategies for Brands in a Crowded Aisle

Thanks for getting “ugly” with us at UGLY TALK: How Smart Brands Win in a Crowded Aisle in New York City 🔥

Food and beverage is crowded. Everyone knows that. But crowded does not mean impossible.

We got honest about what it actually takes to break through when shelves are full, attention is expensive, and bigger brands have deeper pockets.

No hype. Just positioning, distribution, mistakes, and the reality of building a brand people come back to.

Huge shoutout to our incredible speakers for keeping it real:

Eric Gonzalez | Founder & CEO, Tranquila coffee
Lauryn Bodden | Founder & CEO, S'NOODS

And to our host Glenn Johnson for leading a conversation around what actually creates traction beyond founder theater. 🙌

Special thanks to our partners who helped make this possible and continue to back builders at every stage:

🤝 AdCreative.ai
🤝 The Yard Coworking
🤝 GREY Journal

If you're building in a crowded category right now, you're not competing on volume.

You're competing on clarity.

What do you think is harder: getting people to try your product once, or getting them to come back?
Drop it below 👇

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