Understanding the Difference Between Consent Management and Consent Programs

A consent management platform is not a consent program.

Regulators audit whether the configuration behind it enforces what users chose. The failure patterns are consistent:

➡️ Asymmetrical opt-outs
➡️ Misconfigured portals delaying request processing
➡️ Excessive information demanded during privacy requests
➡️ Missing contracts with ad tech vendors
➡️ Identity verification required to honor an opt-out

The Strategic Guide to Consent & Preferences covers each of these and the five-part architecture that closes them. Featuring best practices from Andrew Clearwater, Partner at Dentons.

If your consent program could use a second set of eyes, the guide is a good place to start.

Download here:

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