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Why CPL Doubles in Storm Campaigns: Beyond Creative Fatigue

Elevarus

Day-4 CPL doubles on storm campaigns and most teams blame creative fatigue. Shane makes the case it's the homeowner's mental state shifting in 48 hours, and the ad never moved with them.

#stormcampaigns #CPLmetrics #homeownermentality #marketingstrategy #advertisingtrends

Shared byDevon Chen - 7 days ago

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