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Why 'I Serve Everybody' May Be Hurting Your Business | Populer Platform

Why 'I Serve Everybody' May Be Hurting Your Business

AMP Visual Media

"I serve everybody" means "I appeal to nobody".

Broad messaging comes from the fear of losing potential clients, but all it does is attract the wrong ones.

Specific positioning attracts the right revenue.

#NicheMarketing #TargetAudience #BrandPositioning #MarketingTruths

Shared byFinley Shah - 2 months ago

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