G.U.

GU was established in 2006 as one of the eight brands of Fast Retailing Co., Ltd. (which also operates UNIQLO) and currently operates approximately 490 stores in Asia, with e-commerce sites in Taiwan, Hong Kong and Japan. GU arrived in the United States in 2024, opening its first flagship store outside Asia in SoHo, New York, as well as the online store. With a focus on value and trend-forward styles, GU aims to provide high-value fashion with a touch of Tokyo.