"I and love and you" pet

Independent. Employee-owned. Obsessed with our pets.

We’ve been making natural food for dogs and cats since 2012. Most days, you’ll find more pets than people roaming our Boulder, CO office. And we’re good with that.

With a locally-led mindset, we’re a national pet food brand. You can find us wherever humans love to shop: Chewy, Amazon, Sprouts, Albertsons, Walmart and more.