iD Fresh Food

Everybody loves home-cooked food, however, where’s the time to toil in the kitchen when life beckons in the fast lane! iD Fresh Food is your professional assistant in the kitchen, helping you rustle up 100% natural and authentic Indian meals in a jiffy; with no chemicals, preservatives or artificial flavors.

Started in 2005, iD Fresh has come a long way to become India’s largest fresh food brand. From making idly/dosa batter in a 50-sqft kitchen in Bengaluru to revolutionizing food packaging, the company is now an INR 1000 Cr brand with a presence in over 50+ cities across India, US, UK and Middle East. A Harvard Business Review Case Study, the company exemplifies the merits of bringing together the best of innovation and tradition in food.

Funded by Premji Invest- Azim Premji’s Investment arm and NewQuest, iD Fresh manufactures 1,00,000+ kg of idly/dosa batter every day and delivers it to over 50,000+ retail outlets.The company’s product range has grown to include a wide range of fresh ready- to-cook foods including ‘Squeeze and Fry’ Vada Batter, Filter Coffee, Ragi Idly/Dosa batter, Paneer, Malabar Parota, Spices, Bread and Frozen Pulp among others. The company has also launched an organic product line and will soon be converting its entire operations to organic.

For the 2500+ team at iD Fresh, the mission is to ensure that healthy food doesn’t become a casualty in the maddening rush of everyday life. Because food is not just for the body, but also for the mind and soul.

At iD, we’re not just about food—we’re about nourishing lives and fostering a culture where every individual thrives. Guided by our DNA, “Pure Food, Proud Lives" we foster an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team.

Eat healthy, eat iD!