We are seeking an experienced Lead Generation Specialist to identify, qualify, and schedule appointments with potential clients for our digital marketing services. This is a based in Lahore with direct impact on company revenue growth. You'll work during hours that overlap with US business hours and be a critical part of our sales pipeline.

Responsibilities

Research and identify 100-150 qualified prospects monthly on LinkedIn
Send 20-30 personalized connection requests daily to business owners and decision-makers
Engage with prospects' content and build relationships before pitching
Use Sales Navigator to identify warm leads and opportunities
Track all interactions in CRM system
Make 40-60 outbound calls daily to US small businesses during Houston business hours
Follow proven scripts while personalizing approach
Handle objections and qualify leads based on established criteria
Schedule discovery calls and consultations with qualified prospects
Execute email campaigns to targeted prospect lists
Engage in relevant Facebook groups and online business communities
Respond to inquiries from social media and website
Follow up with warm leads through multiple touchpoints
Maintain accurate records of all prospect interactions in CRM
Provide weekly reports on outreach activities and results
Participate in weekly strategy calls with US management
Continuously update prospect status and lead scoring

Qualifications

2-4 years of B2B lead generation or sales experience
Proven track record generating qualified appointments or leads
Excellent written and verbal English communication (will be tested)
Experience with LinkedIn Sales Navigator or similar prospecting tools
Comfortable making cold calls to US-based businesses
Familiarity with CRM systems (HubSpot, Salesforce, Zoho, or similar)
Self-motivated with ability to work independently
Available to work during US business hours (evening/night shifts in Pakistan)
Experience in professional services and marketing industries
Knowledge of US business culture and communication styles
Experience with email marketing platforms
Understanding of B2B sales cycles and lead qualification
Previous experience working with US-based companies
Familiarity with digital marketing terminology
Experience with appointment setting for high-ticket services

Benefits

Performance-based earnings with uncapped commission potential
Paid training on US business culture and our services
Career growth opportunity as we expand (potential to lead a team)
Work from home with flexible environment in hybrid arrangement
Annual performance reviews with salary adjustment potential
Bonus for employee referrals who are successfully hired

Jobs

Lead Generation Specialist - Digital Marketing B2B Services