Job Type: Full-time
Experience Required: 1-3 Years
Role Overview
You’ll support the Marketing & Content teams by crafting engaging, brand-aligned ad copy for social media, search ads, display campaigns, and in-app messaging. This hands-on role offers visibility into performance marketing campaigns and growth strategy.
Responsibilities
- Write short-form ad copy—headlines, body text, and CTAs—for Google Ads, Facebook/Instagram, in-app banners, SMS, and emails.
- Collaborate closely with designers and performance marketers to ideate and refine campaign creatives.
- Help run A/B tests—draft variations, analyze results, and suggest improvements.
- Research target audiences and trending themes aligned to Astroyogi’s astrology/wellness brand voice.
- Maintain brand consistency and tone across campaigns and formats.
- Assist in creating search ad extensions, UTM-tagged links, and performance reports.
- Bachelor’s or Master’s in Marketing, Communications, English, Journalism, or relevant field.
- Strong writing skills in English, with flair for persuasive brand storytelling.
- Energy and curiosity around conversion marketing, A/B testing concepts, and analytics.
- Comfortable working with briefs and collaborating cross-functionally.
About the company
Company website•Technology, Information and Media
Who are We?
Astroyogi is revolutionizing the accessibility of traditional Eastern services by envisioning a new approach. Through the power of technology, we strive to provide our customers with unparalleled service, a wide array of choices, exceptional quality, and great value across various service offerings. - Mrs. Meena. Kapoor, Founder & CEO
Astroyogi embarked on its journey in 2001 by establishing itself as a content creator for prominent internet and telecom collaborations with renowned entities like MSN, Yahoo, and AOL. Eventually, we transitioned into the Value Added Services domain and emerged as the leading provider in India, specializing in content creation, curation, and live services for telecom companies.
In 2016, Astroyogi identified the significant demand for a top-notch solution in the field of astrotech. As a response, we introduced India's inaugural app catering to individuals in search of online guidance, ensuring utmost privacy without compromising on the exceptional quality of our services.
Our Vision and Mission
As a rising community of young individuals increasingly turns to spiritual avenues to address their mental well-being, our attention has shifted towards delivering a professional experience with genuine service providers. Simultaneously, our teams remain committed to exploring novel approaches in the realm of spiritual and mental wellness as we look towards the future.
What's the difference between Netway and Astroyogi?
We are often asked what is the difference between Netway and Astroyogi. There is no difference. While Astroyogi serves as the brand name encompassing the website and app, Netway India is the official company name. Essentially, they represent the same entity, but when it comes to legal documents such as employment offers, the name used is Netway India