Business Development Manager
AWL
Harderwijk, Gelderland, Netherlands
Business Development, Sales / Marketing
- Bachelor’s degree (preferably in a commercial field) with demonstrable affinity for technology;
- Minimum of 5 years’ experience in business development within technical B2B projects;
- Willingness to travel internationally (approximately 50% of the time);
- Entrepreneurial mindset: persistent, curious, and driven to generate new business, with a relevant network or the ability to quickly build one within heavy equipment, rolling stock, or related industries;
- Excellent command of English and German.
- Competitive salary between €5.900 and €7.800, plus a bonus scheme and flexible working options;
- Company car;
- 27 vacation days + 13 ADV days and excellent secondary benefits;
- Access to the AWL Academy, offering over 50 training programmes;
- Participation in our wellbeing programme, ‘Boost Your Life’.
You will open doors in broader industries such as heavy equipment, rolling stock, and related sectors, positioning AWL with organisations that may not yet know us. You will work closely with Proposal/Sales Engineering, Account Managers, Marketing, and R&D to establish a robust business development roadmap. Insights from market and competitor research are translated into concrete advice for management.
You operate from Europe but, given AWL’s global reach, you will also maintain close contact with colleagues in North America and Asia. Once initial projects are successfully underway, client management is handed over to an Account Manager, allowing you to focus on your strength: generating new business.
What You Will Do
- Actively build a sustainable and well-filled sales funnel by identifying, approaching, and qualifying prospects.
- Conduct exploratory discussions at a strategic level and open doors within international DMUs.
- Proactively approach new clients and uncover market opportunities through targeted campaigns and research on market trends and competitors.
- Lead the sales of robotic automation projects, including preparing a winning proposition.
- Determine the market approach, including intake targets, pricing strategy, segment plans, and forecasting.
- Represent AWL at relevant conferences, trade shows, and industry events.
- Monitor pipeline progress from enquiry to order and coordinate with colleagues.
- Plan on-site visits and oversee pipeline progress from enquiry to contract.
About the company
Company website•Automation Machinery Manufacturing
𝘞𝘦 𝘥𝘳𝘪𝘷𝘦 𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴’ 𝘢𝘥𝘷𝘢𝘯𝘤𝘦𝘥 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘰𝘯 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘦𝘴 𝘸𝘪𝘵𝘩 𝘴𝘮𝘢𝘳𝘵 𝘳𝘰𝘣𝘰𝘵𝘪𝘤 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴.
AWL is a machine builder with a social heart, a global player with a local soul. We call our customers collaboration partners. Different cultures, languages and countries are in daily contact with each other at AWL. Learning from each other, working together, living together. We work on solutions that these times demand of us, on issues such as digitization, automation, and logistics.
As a system integrator, AWL delivers added value as a specialist in the design and construction of smart (modular) machines. Our strength lies in three disciplines: joining techniques, (logistics) automation and assembly techniques. Our portfolio includes laser welding, arc welding, resistance welding, glued joints, vision systems, product handling, quality control and traceability. At AWL, we focus on the automotive, metalworking and logistics industries, where high levels of automation and a high degree of flexibility are essential.With branches in the Netherlands, the Czech Republic, China, Mexico, the United States and the United Kingdom, we support our customers all over the world. This guarantees our customers’ global productivity by means of smart and reliable solutions in the field of high-end automation, robotization, machine vision and joining techniques. AWL is a private company with over 750 employees worldwide.
As a company, AWL distinguishes itself by being an attractive employer, where ‘being good for others’ forms the core. AWL gives employees room for personal development. This creates an energetic environment, in which opportunities and ideas are welcome and contribute to the best solutions for our customers.