Digital Channel Distribution Manager
AS White Global
Ho Chi Minh City, Vietnam
Business Development, Sales / Marketing
The Opportunity
Your expertise in distribution, channel management, and revenue optimization will play a critical role in maximizing reach, conversion, and profitability across a diverse property portfolio. It's an opportunity to step into a strategic leadership role where you’ll work closely with Revenue, Marketing, Operations, and IT teams to enhance booking performance and customer acquisition.
Why join us?
- Proudly Great Place to Work® certified
- Celebrate globally: Company trips (2025: Hong Kong, 2024: Thailand), Culture Champs, Year-end parties, leadership awards & more
- Grow with stability: 100+ in our 10-Year Club by 2025
- Dynamic talent network: 2,000+ across APAC and beyond
- Competitive compensation with annual reviews
- Comprehensive medical care for you and your family
- Generous paid leave because work-life balance matters
- Level up with LinkedIn Learning and tailored training
- Flexible work setup
“I’m glad I took that chance, as it became the start of a long and meaningful journey with the company.” - Team Leader, ASW Philippines.
What You’ll Do
- Develop and execute distribution strategies across direct, OTA, and third-party channels to maximize reach, conversion, and revenue performance.
- Optimize channel mix to balance cost of acquisition, profitability, and overall booking performance.
- Manage key distribution partners and platforms, ensuring strong relationships and alignment with business objectives.
- Monitor and analyze channel performance metrics including conversion, cost of sale, and revenue contribution, providing insights to stakeholders.
- Ensure rate parity, accurate inventory mapping, and system integrity across all booking channels and platforms.
- Oversee channel manager and booking system integrations, troubleshooting connectivity issues in collaboration with IT and vendors.
- Lead and develop the distribution team, providing coaching, direction, and fostering a high-performing, collaborative culture.
- Collaborate with cross-functional teams including Revenue, Marketing, Finance, and Operations to align strategies and support campaigns.
- Drive continuous improvement initiatives across distribution processes, tools, and technologies to enhance efficiency and performance.
- Bachelor’s degree in Business, Marketing, or any related field.
- Minimum four years experience in channel/distribution management, revenue management, digital channels within the hospitality/property industry is a must.
- Proven experience in tools such as SynXis Central Reservation System, IDeaS Revenue Management System, and RMS Cloud Property Management System.
- Strong experience managing online distribution platforms including OTAs, direct channels, and third-party booking systems.
- Proven analytical capability with experience interpreting performance data, reporting, and driving actionable insights.
- Commercial acumen with a clear understanding of cost of sale, channel profitability, and revenue optimization.
- Demonstrated leadership experience with the ability to develop, coach, and manage team members.
- Strong stakeholder engagement and communication skills with the ability to collaborate across multiple business functions.
- Manila (BGC, Taguig): Australian hours (6 am – 3 pm PHT) with a hybrid set up of 1x onsite per month.
- Ho Chi Minh City (Ree Tower, Xom Chieu Ward): Vietnam business hours (8 am – 5 pm) with a hybrid set up of 1x onsite per month.
About the company
Company website•Staffing and Recruiting
We’re an Australian company specialising in international staffing solutions. Since 2011, ASW Global has been bridging the gap to help Australian companies find, integrate and manage the best possible international talent.
With our Head Office in Sydney; we have contemporary offices located in Vietnam, the Philippines, Thailand and Malaysia.
ASW is creating the world’s most talented international family through hiring and growing talent into long-term careers with Australian companies.
ASW is a recruitment and talent specialist, that partners with Australian companies to help them build highly capable international teams. We enable Australian companies to meet their business goals by accessing and retaining premium talent in emerging markets and giving that talent the opportunity to grow, learn and develop. Together we embed international teams into respected Australian businesses, both functionally and culturally, to deliver enduring and transparent people solutions.