Digital Marketing Specialist

AnchorzUp is seeking a Digital Marketing Specialist with a strong strategic, creative, and performance-driven mindset. This role goes beyond execution — we are looking for someone who can ideate, create, initiate, and optimize digital campaigns with a clear focus on audience understanding, conversion, and revenue impact. You will work closely with internal teams and clients to design campaigns that not only look good, but drive measurable growth.

What you will do:

• Ideate, design, and initiate digital marketing campaigns from concept to execution across paid media, email marketing, and digital channels.
• Translate business and sales goals into high-performing marketing funnels and campaigns.
• Research, define, and understand target audiences, including segmentation, targeting, and positioning.
• Plan and manage paid campaigns (Google Ads, social media ads, and other platforms), from setup to optimization.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Collaborate with content, design, and sales-oriented stakeholders to ensure messaging supports conversion and growth.
• Continuously test, optimize, and improve campaigns based on data and performance insights.
• Monitor KPIs, analyze results, and clearly report on performance and ROI.
• Stay up to date with digital marketing trends, tools, and customer acquisition strategies.

What you will bring:

• Proven experience as a digital marketing specialist, performance marketer, or campaign manager.
• Proven experience ideating and launching campaigns, not just executing predefined tasks.
• Strong understanding of audience research, segmentation, targeting, and buyer journeys.
• A sales-oriented mindset, with the ability to think in terms of leads, conversions, pipelines, and revenue.
• Strong experience managing paid advertising campaigns.
• English proficiency is required; German language skills are preferred.
• Hands-on experience with email marketing tools and CRM platforms.
• Solid understanding of analytics tools (e.g., Google Analytics).
• Strong organizational and project management skills.
• Ability to work independently and take ownership of campaigns end-to-end.
• Experience with CMS platforms is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Deadline: 7 January 2026