We’re seeking an experienced Head of Marketing to lead our strategic marketing initiatives and drive growth across channels. You will oversee brand building, demand generation, paid media, performance marketing, and user acquisition. The ideal candidate is a strategic thinker, data-driven marketer, and strong team leader with hands-on experience in modern digital advertising ecosystems including Google Ads and Meta Ads, and familiarity with other paid media channels.
Key Responsibilities
Marketing Strategy & Leadership
- Develop and execute a holistic marketing strategy to drive brand awareness, user acquisition, engagement, and revenue growth.
- Lead annual planning, budgeting, and performance forecasting for the marketing function.
- Establish and track OKRs/KPIs tied to business goals.
- Build and strengthen the AstroYogi brand across digital and offline touchpoints.
- Drive consistent brand messaging that aligns with customer insights and audience segments.
- Own end-to-end paid media strategy across key digital channels:
- Search and display campaigns (e.g., Google Ads)
- Social platforms (e.g., Meta Ads for Facebook, Instagram)
- Other performance-oriented digital channels
- Ensure campaigns are optimized for conversion, performance, and ROI using data insights and best practices from industry standards.
- Leverage analytics, attribution tools, and reporting frameworks to measure campaign effectiveness and drive decision-making.
- Optimize budgets, audience targeting, creatives, and bidding strategies to maximize performance and minimize waste.
- Oversee content strategy to support brand narrative and engagement across channels (blogs, social media, email, etc.).
- Collaborate with creative partners and internal stakeholders to produce compelling, conversion-focused content.
- Identify strategic partnerships and partnerships that can amplify brand reach.
- Lead PR initiatives to enhance visibility and credibility in key markets and media outlets.
- Build, mentor, and manage a high-performing marketing team.
- Promote a culture of experimentation, accountability, learning, and continuous improvement.
- 10–12 years of progressive marketing experience, with a strong background in digital marketing strategy and execution.
- Demonstrated experience with paid digital advertising, including Google Ads and Meta Ads, and a solid understanding of broader performance marketing practices.
- Strong analytical skills, with the ability to interpret data and translate insights into strategic decisions.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Experience working in consumer-facing tech, digital platforms, or app-led businesses is a plus.
- Proven ability to lead teams and drive measurable growth in competitive environments.
About the company
Company website•Technology, Information and Media
Who are We?
Astroyogi is revolutionizing the accessibility of traditional Eastern services by envisioning a new approach. Through the power of technology, we strive to provide our customers with unparalleled service, a wide array of choices, exceptional quality, and great value across various service offerings. - Mrs. Meena. Kapoor, Founder & CEO
Astroyogi embarked on its journey in 2001 by establishing itself as a content creator for prominent internet and telecom collaborations with renowned entities like MSN, Yahoo, and AOL. Eventually, we transitioned into the Value Added Services domain and emerged as the leading provider in India, specializing in content creation, curation, and live services for telecom companies.
In 2016, Astroyogi identified the significant demand for a top-notch solution in the field of astrotech. As a response, we introduced India's inaugural app catering to individuals in search of online guidance, ensuring utmost privacy without compromising on the exceptional quality of our services.
Our Vision and Mission
As a rising community of young individuals increasingly turns to spiritual avenues to address their mental well-being, our attention has shifted towards delivering a professional experience with genuine service providers. Simultaneously, our teams remain committed to exploring novel approaches in the realm of spiritual and mental wellness as we look towards the future.
What's the difference between Netway and Astroyogi?
We are often asked what is the difference between Netway and Astroyogi. There is no difference. While Astroyogi serves as the brand name encompassing the website and app, Netway India is the official company name. Essentially, they represent the same entity, but when it comes to legal documents such as employment offers, the name used is Netway India