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Marketing Assistant

CJ Physical Therapy & Pilates

Portsmouth, NH

Full-time

Sales / Marketing

Marketing Assistant: Content & Media Marketing Specialist

Remote | Full-Time

About The Role

We’re a growing physical therapy and wellness clinic looking for someone who can bring our brand to life through high-quality content - and make sure everything behind the scenes runs just as smoothly.

Please note: This is not a role for a marketing agency. We are looking for someone to work in-house within our organization.

You’ll be responsible for:

  • Producing high-quality video content and reels that stop the scroll and drive engagement
  • Managing and growing our social media and YouTube presence
  • Keeping our CRM, email campaigns, and workflows organized and running on time

We care about real engagement, real leads, and clean systems - not vanity metrics.

We are also an AI-forward company. We use tools like ChatGPT to improve speed and efficiency - and expect our team to do the same.

What You’ll Be Responsible For

Content & Video Production

  • Edit high-quality videos (short-form + long-form) for Instagram, Facebook, and YouTube
  • Turn raw footage into polished, engaging reels that match our brand
  • Repurpose content across platforms strategically
  • Write captions that drive action - using AI as a tool, not a crutch

Design & Creative

  • Create clean, professional graphics for:
    • Social media
    • Email campaigns
    • Flyers and in-clinic promotions
  • Maintain a consistent, elevated brand look and feel

Social Media & YouTube Management

  • Plan, schedule, and publish content consistently
  • Optimize YouTube content (titles, thumbnails, descriptions)
  • Focus on attracting the right audience, not just growing followers

Marketing Systems & Execution

  • Build and manage email campaigns (2 per week)
  • Ensure blogs and emails are published accurately and on time
  • Maintain and organize CRM (Go High Level or similar)
  • Build and manage workflows and automations
  • Connect systems using Zapier (or similar tools)

Tracking & Performance

  • Monitor:
    • Engagement quality (not vanity metrics)
    • YouTube performance (watch time, retention)
    • Email performance (opens, clicks)
    • Lead flow and CRM health
What Matters Most in This Role

  • You can create high-quality, scroll-stopping video content
  • You have a strong eye for clean, professional design
  • You are organized and reliable - things get done on time
  • You understand how content connects to lead generation and growth
  • You can manage both creative output AND backend systems
  • You know how to use AI to enhance your work - not replace your thinking

Must Have

  • Strong video editing skills (CapCut, Premiere, Final Cut, etc.)
  • Experience creating reels/short-form content that performs
  • Graphic design experience (Canva or similar)
  • Social media management experience (Instagram + Facebook)
  • Experience with a CRM (Go High Level or similar)
  • Experience building or managing email campaigns + workflows
  • Familiarity with automation tools (Zapier or similar)
  • Strong written English

Nice to Have

  • YouTube growth experience
  • Experience in health, wellness, or service-based businesses
  • Experience managing content tied to lead generation funnels

Who This Is a Great Fit For

  • A creative who also loves systems
  • Someone who takes ownership and follows through without being chased
  • Someone who cares about quality, not just output
  • Someone who wants to be part of a growing brand and make an impact

This Is NOT a Fit If

  • You rely on AI to do your thinking or writing for you
  • You only want to edit videos but not manage systems
  • You only do admin work but don’t create content
  • You chase trends instead of building the right audience
  • You need constant direction to stay on track

Compensation: $55,000 - $70,000 based on experience. We pay competitively for hybrid creative + systems talent.

How to Apply:

Submit your CV + resume and tell us why you think you’d be a great fit for this role!

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About the company

Company websiteInternet Publishing

CJ Physical Therapy and Pilates was born out of a vision to deliver expert, individualized health care and fitness with YOU as the priority, not the insurance company.

We are a Physical Therapy and Pilates office specializing in helping folks aged 40+ to be more active, healthy and mobile - without pills, procedures, or surgery - so they can spend time doing what they LOVE instead of sitting in the doctor's office.

Our team of dedicated, expert, healthcare and fitness professionals work by the philosophy of “Person first, Client second”.

When you become a client here, you are seen as a human being, someone with your own, unique interests and concerns. Time is taken to get to know YOU, so that you can always be certain your most important interests will be the priority.

Whether it’s one-on-one physical therapy, a small group Pilates class, or a private session with one of our movement experts, the most important thing is that YOU feel in control of your health and have a say in what goes on. Instead of a third-party insurance company making decisions for you, you have a team here that considers you family, and whose only concern is that you are having a great experience, are well-cared for, and spending your precious time doing the activities you love most!