Social Media Manager, Ice Cream Brands (CPG / Agency)
Mediabistro
New York, NY
Sales / Marketing
New York, NY | Full-Time | $85,000 - $95,000/yr
About the Role
A global in-house agency is hiring a Social Media Manager to serve as the digital voice behind a portfolio of ice cream brands. Working at the intersection of content creation, community management, and performance analytics, this role crafts platform-specific strategies that grow followers, engagement, and conversion across Instagram, TikTok, and X.
The manager creates content that stops scrolls and starts conversations, finds ways to insert brands into cultural moments, and builds loyal communities with a community-first mindset. AI-enhanced approaches to planning, listening, ideation, and execution are central to how the team operates.
What the Role Covers
- Creating and implementing multi-channel social growth strategies to drive increases in following, reach, engagement, and conversion across Instagram, TikTok, and X
- Developing TikTok-specific approaches to optimize performance, drive brand awareness, and engage new audiences
- Owning and managing organic content calendars, including writing copy in brand tone of voice and creating briefs for content creators
- Nurturing brand communities with a community-first mindset, listening and responding to earned and owned comments
- Leading community engagement on X and building share of voice
- Collaborating with content creators to develop winning social content
- Spotting and executing reactive content to insert brands into cultural conversations
- Tracking KPIs and delivering regular reports on channel performance with actionable recommendations
- Managing and nurturing a network of brand advocates and identifying engagement opportunities in organic planning
- Designing light social assets using Canva and CapCut
- Helping craft tone of voice guidance and FAQ copy for brand social channels
- Presenting content ideas and social strategies to clients with confidence and clarity
- Championing the integration of AI technologies in social media planning, listening, ideation, execution, and reporting
- Receiving and interrogating client briefs while supporting brief development for creative teams and influencer partners
- Providing cultural guidance to ensure strategies resonate with U.S. audiences
- Spearheading social planning for the following year while staying nimble as priorities shift
Qualifications
- 3 to 4 years of experience in social media management with demonstrated success developing campaigns, particularly on TikTok and Instagram
- Deeply online across TikTok, Pinterest, YouTube, Reddit, X, and niche communities
- Fluent in campaign development and content ecosystems from large-scale to scrappy UGC-style
- AI-curious or AI-fluent, with experience integrating tools into planning, briefing, and ideation
- Strong presenter, natural collaborator, and data-driven social planner
- Proven track record of contributing to organic social channel growth at scale
- Experience managing social communities and launching community initiatives (forums, ambassador programs, event series, newsletters)
- Experience working with high-profile legacy brands with a focus on engagement
- Deep understanding of the U.S. influencer landscape and social media platforms
- Excellent stakeholder management and communication skills
- Experience with social analytics tools and performance measurement
- Ability to perform light design work and caption copywriting
- Passion for food and beverages; ice cream brand experience preferred
To Apply
- Visit Mediabistro for full details and application instructions.
About the company
Company website•Professional Training and Coaching
Mediabistro is the career network for the media, marketing, and advertising industries. For over 25 years, our platform has connected professionals in content creation, social media, and digital strategy with top employers. We offer a specialized job board and professional development resources tailored to today's media landscape.
For Professionals
We host job listings from major media companies and boutique agencies. Beyond the job board, we provide tools to help professionals manage their careers at every stage. Our offerings include:
- Online courses in digital marketing and social media strategy.
- Webinars on industry trends and technical skills.
- Career services including professional resume writing and LinkedIn profile optimization.
- Specialized resources for freelance writers and content creators.
For Employers and Recruiters
We provide a streamlined recruitment process to quickly find qualified talent. By posting on Mediabistro, companies gain direct access to a community of professionals with specific expertise in:
- Digital and Print Journalism
- Social Media Management and Strategy
- Public Relations and Corporate Communications
- Marketing, Advertising, and Brand Management
- Graphic Design and Creative Direction
- Video Production and Post-Production
Our Approach
We operate as a remote team focused on building efficient products for our community. We prioritize technical literacy and high agency to ensure our platform remains a reliable resource for the workforce. We support the long-term growth of the media and marketing sectors with practical tools and a deep understanding of the professional landscape.
Whether you are looking for your next career milestone or seeking to hire your next lead strategist, we provide the infrastructure to make those connections. We stay committed to the future of the media workforce by integrating modern technology with a respect for the craft of storytelling.