Team Lead, Walmart
Markwins Beauty Brands
Bentonville, AR
Business Management / Project / Planning, Strategy, Sales / Marketing
Position Summary
The Team Lead, Walmart will report directly to the Chief Commercial Officer is responsible for driving profitable growth, strengthening the Walmart partnership, and building the future of Markwins’ business in the world’s largest retailer. This leader will own the day-to-day management of the wet n wild® and Lip Smacker® portfolios at Walmart, while also providing leadership and oversight of the Bentonville-based account team.
This role is responsible for balancing direct account ownership with people leadership and ensuring flawless customer execution while developing high performing talent. The Team Lead, Walmart will manage joint business planning, category growth strategies, and cross-functional execution to deliver strong financial results, market share gains, and operational excellence.
Essential Duties & Responsibilities
Business & Customer Leadership
- Serve as the primary lead for Walmart U.S. across wet n wild® and Lip Smacker®, managing all aspects of account execution and growth.
- Own customer P&L responsibility including sales, trade spend, retail media, profitability, and mix management.
- Lead Joint Business Planning (JBP), line reviews, modular planning, and promotional negotiations with Walmart merchants.
- Partner with Supply Chain, Demand Planning, and Finance to ensure OTIF performance, accurate forecasting, and proactive risk mitigation.
- Deliver sales and gross margin targets while identifying risks, opportunities, and corrective actions.
Team & Office Leadership
- Directly manage and coach a National Account Manager and Walmart Analyst, providing clear goals, accountability, and career development.
- Oversee the Markwins Bentonville office, setting a strong presence and ensuring effective rhythms with cross-functional partners and HQ.
- Foster a culture of executional excellence, collaboration, and continuous improvement.
Category & Channel Strategy
- Act as category leader and trusted advisor to Walmart, delivering data driven insights, consumer trends, and actionable recommendations.
- Develop and implement channel specific strategies for assortment, pricing, promotions, merchandising, and retail media.
- Integrate Walmart brick-and-mortar and Walmart.com to maximize item productivity, visibility, and conversion.
Forecasting & Financial Management
- Deliver accurate SKU level forecasts in partnership with Demand Planning, Supply Chain, and Finance.
- Track and report business performance weekly, leveraging Retail Link DSS, Circana, and other tools.
- Own forecast accuracy and provide corrective actions when variances occur.
Cross-Functional Collaboration
- Work closely with Marketing, Brand, Supply Chain, and Finance to align on strategy and execution.
- Translate brand priorities into Walmart relevant programming, including merchandising, coop marketing, and shopper activation.
- Ensure alignment with the broader Markwins commercial strategy and enterprise S&OP process.
Relationships & Roles
Internal & External Cooperation
- Build and sustain senior level partnerships with Walmart merchants and cross-functional teams.
- Represent Markwins internally as the voice of Walmart, ensuring strong alignment across sales, marketing, and operations.
- Lead internal business reviews, QBRs, and customer facing presentations with clarity and influence.
- Build internal trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
- Perform other duties as needed and directed by management
About the company
Company website•Retail Health and Personal Care Products
Since its inception, Markwins Beauty Brands has been setting itself apart from other brands in the cosmetics industry. Markwins was the first to introduce multi-palette compacts to U.S. market and is now a global leader in color cosmetics, cosmetic accessories, and beauty collections. As the largest privately owned cosmetics company in the U.S., Markwins is recognized as a Top 20 purveyor in the global cosmetic industry.
Markwins has been continuously building a diverse collection of brands since 1984 to cater to and reach consumers of all ages, ethnicities, and skin tones. The Markwins brand portfolio includes wet n wild, Physicians Formula, The Color Workshop, The Color Institute, Black Radiance, POP, Bonne Belle and Lip Smacker, amongst many other internal brands and licensing deals. Markwins brands can be found in over 50,000 retail outlets including department, specialty, mass, drug, and food stores, and are available in more than 60 countries, spanning 6 continents.